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09-Nov-2017 12:51

“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.

In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about

“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.Some have argued that Tinder’s model — of love (or lust) at first swipe — is actually closer to the future of online dating not just for young singles, but for daters of all ages. Finkel, a Northwestern University psychology professor who has studied online dating, has called superficiality “Tinder’s greatest asset,” arguing that the service is actually closer than profile matchmaking to that old style of dating: catching someone’s eye and, knowing nothing about their background, feeling a sense of attraction from across the room.Making a profile by answering hundreds of questions was once a necessary move to bring legitimacy to online dating.But finding love on the Web has long been mainstream — 59 percent of Americans said online dating was a good way to meet people in 2013, up from 44 percent in 2005, Pew data show — and some analysts argue more and more adults will find love in the simpler, more visual way, by swiping on Tinder or somewhere else.“It’s easier now to get married right than it has ever been,” said Warren, the e Harmony founder.

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“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.

In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than 1 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

online dating industry growth-18

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Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.

But e Harmony has doubled down on its outreach to older, love-serious singles, preaching anew its “29 dimensions of compatibility” that they say have led to more than a million marriages nationwide.

Categories in the report include the global online dating services for marriage, for socialising and for casual relationships.

The report also includes information and data analysis about various market segments and geographical regions.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.